Blog
What to Cut When You Are Out of Space
A length-reduction order of operations, so that when the brief has to shrink, what goes is chosen rather than accidental.
Blog
Blog
Small Teams, Large Coverage: A Playbook
How a lean team covers a wide beat without spreading itself thin: rigid priorities, reusable formats and ruthless editing.
Blog
Lead With the Delta, Not the Background
Background is context for the reader, not the story. A note on writing the change first and the history second.
Blog
The 60-Second Brief: A Template That Works
One hook, two facts, one number, one takeaway. A repeatable format for briefs that get read in under a minute.